Example: if I look like I am apologizing for the price of whatever I am selling the customer will sense it immediately.
- In sales, you must start with the end result in mind.
- You must believe in what will happen in ever sales conversation.
Envision your customer walking out with that new and expensive suit or your customer happily working with new software you sold them.
Practice. Play out the worst- case scenarios. Recognize that you have let fear-filled reactions dictate your responses. Write new stories and do not be afraid of the NO's. As I always told my children; the more 'no's' you get, the closer you are to a 'yes'.